Summer Culture: From brat to Demure
brat and demure as case studies for parsing the difference between cultural movements and TikTok trends.
It’s no news that the trend cycle moves fast. Yet the whiplash somehow never fails to surprise me, as the internet somehow moved on from being “brat” to being “demure,” and left me behind. As I kept scrolling, the word demure was everywhere—undeniably the new hottest trend that everyone seemingly had to be a part […]