Man in the Orange Crocs and His BerryLine Shop
How BerryLine became an integral part of life in Harvard Square, and what its success teaches us.
The story of BerryLine illuminates the unpredictable nature of career paths. A frozen yogurt business was not the original plan of one of its founders, Matthew Wallace—he went from working in research labs to cooking in the Mass Ave kitchen—but it became a central aspect of his life. “It’s like one of those life lessons—you have that thought as a five-year-old, ten-year-old, twenty-year-old, of where your career is heading, and you just don’t know what’s around the corner,” Wallace says.